South By Southwest is much more than music. It’s a festival that’s takes over the heart of Austin, Texas, centered around the Austin convention center, and is going on now (March 8-17). Imagine a 10-day TedTalks presentation with both feature-length and short-film, conventions, tradeshows, interactive technologies, all converging in one of the best foodie cities in the Americas. It, in the words of the SXSW site, “offer(s) the unique convergence of original music, independent films, and emerging technologies.” Plus lots of great food. And beer.

Three great reasons to go:

Japandroids – Shugo Tokumaru – Harouki Zombie at SXSW

Japandroids:

03/12 The JanSport Bonfire Sessions @ Viceland (401 Cesar Chavez St) – 11 PM
03/13 Vans SXSW Showcase @ The Mohawk (912 Red River St) – 7:30 PM

Japandroids at SXSW

Japandroids at SXSW

Shugo Tokumaru:

3/12 Terrorbird Party @ Red 7 (611 E 7th St) – 4:40 PM
3/13 SXSW Day Stage @ Austin Convention Center (500 E Cesar Chavez St) – 12 PM
3/14 Brooklyn Vegan Party @ 603 Red River – 1:30 PM
3/14 We Listen For You & Sonablast Party (1106 E 11th St) @ 3 PM
3/14 Polyvinyl Records Showcase @ Red Eyed Fly (715 Red River St) – 11 PM

Shugo Tokumaru at SXSW

Shugo Tokumaru at SXSW

Harouki Zombie:

3/13 Saddle Creek Records Showcase @ The Parish Underground (214 E 6th St) – 1 AM
3/14 Polyvinyl Records Showcase @ Red Eyed Fly (715 Red River St) – 10 PM

Harouki Zombie at SXSW

Harouki Zombie at SXSW