Like every great religion of the past we seek to find the divinity within and to express this revelation in a life of glorification and the worship of God. These ancient goals we define in the metaphor of the present — turn on, tune in, drop out.

— Timothy Leary, at a press conference in 1966

The Beard – EP 100 – Best Music of 2014 by Beard Radio on Mixcloud

Rent-To-Own – Best Music of 2014

There are more ways to entertain yourself than ever before. There were more than 600 major motion films produced in 2014. Television offers more choice and range of viewing options for any type of fan out there, and it’s better than ever. Thousands of albums came out in 2014. In no time prior has there been more music being produced than now. Yet all of the Big Three Media have become subservient to the Gaming Industry, or the New World Order. You can access any of the Big Four across multiple platforms: Public Arena (theaters, concerts), home theater (Blu-ray, On demand), as well as mobile devices (Phone, Mp3, Cloud). The truth is, it is easier to see and hear whatever you wish in whatever format suits you, even without advertising, if you are willing to pay. But there are two issues at stake here:

1) How much access do you have to the content you really want? The music that is out there, but out of range of the content delivery systems: the big Movie Studios, Record Labels, Mass Media Corporations, which more and more are bundled into one of 7 companies: Comcast, 21st Century Fox, Walt Disney Co., CBS Corp., Viacom, Time Warner, and Sony.

2) The Cloud connects you to the digital grid, letting you upload / download “your” music, movies and books, but it’s more like a perpetual rent-to-own–you never own the thing, you just use it based on your location. Which is what we want, societally speaking anyway, at least it seems to be what we vote for with our wallets. We ask and we receive. Or as DEVO puts it:

Freedom of choice
Is what you got
Freedom from choice
Is what you want

All for you to be more secluded than ever before. Timothy Leary’s counterculture ethos of Turn on, tune in, drop out has never seemed so perverse. The electronic world has been digitized and is pocket portable, yet is more consolidated than ever, and is offering surprisingly fewer choices for your self-eroticizing desires. You have the ability to chose between a thing and another thing, unless you don’t know there is another thing. Mass Media and Madison Avenue would have you be herded into comfortable demographics of listeners, viewers, consumers who don’t struggle with confusing choices. The medium is the massage, as Marshall McLuhan (he whom originally coined Leary’s Tune In… phrase) wrote, and the message is “Accept your fate, asshole!” and listen to what we tell you. The music is sending us another set of messages however. It is telling us that it is the clash, the turmoil and the endeavor which define our ability to move forward and make positive and present choices for the betterment of humans everywhere. In order to get down, you got to get on up. So instead of dropping out and plugging in the wireless Beats earbuds you got for Christmas, why not tune in to the street as you walk to work. Who knows what you may actually turn on?